Development and continual update of CRM program for GA Creation of Interactive tool set such as Media Finder, Workflow Solutions Navigator, Localized Closed Captioning for Online Video Maintain ROI model through Metrics Scorecard
Provided messaging and creative direction, IA, fiscal and metric analysis to HP contact and agencies Co-managed HPâs eAssets retailer marketing program for top tier channel partners Managed IPG NA 2007 âWhat Do You Have to Sayâ marketing campaign POR: Balanced WW and NA objectives against budget and timeline
Co-managed successful marketing and communications for PSGâs Digital Entertainment and Computing sites. Emphasis on content for expanded usage of PSG products for pre and post sales (Learn, Use and Create)
Managed HP Newsgram and TAW accounts totaling over a million dollars a year. Experienced in managing the process for developing Proposals, Creative and Project Briefs, and SOWs. Collaborated with creative director from initial concepts to final product review. IT Resource Manager: Facilitated systems maintenance and company wide software systems. Moved entire 50+ person company with minimal downtime.
Resource scheduler and project coordinator/producer for Multimedia department. Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator.
Senior PM for all Quaker accounts while personally managing the Capân Crunch website Directing all phases of project development while managing budget, time line and resources. Facilitating the integration of design and engineering while meeting the clientâs objective. Supporting new business development through estimation and time line development.
Managing all new business development for Intel accounts totaling two million dollars a year. Creative Director : Work with senior designer to conceptualize multimedia interactions and GUI. Information Architecture: Work with production team to create storyboards and flow charts. Project Producer responsibilities: Client management, schedule/budget creation and follow through.
Management responsibilities: Human resource management, personal reviews, hiring and firing. Technical Director responsibilities: Design and implement technical solutions for projects. Project Producer responsibilities: Client management, schedule/budget creation and follow through.
Initial start up and development of Multimedia/Web department. Management responsibilities: Interviewing, freelance outsourcing, hiring and termination. Project Producer responsibilities: Client management, schedule/budget creation and follow through.
Developed multimedia marketing assets for the web and CD to increase awareness and drive sales for consumer and commercial HP, Intel and Xerox computers and printers. Management for programming of Multimedia projects including the following responsibilities: Break up, distribution and overview of projects for up to 6 programmers. Resource management : interviewing, freelance outsourcing, scheduling Mentoring programmer: Taught Director, developed new interface functionality through code (GUI).
Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator. Photoshop - Photo Construction, touch up, knock out, registration, color and contrast balance, etc.
Develop business level integrated strategies, plans and execute media programs for the Americas region. Role includes business knowledge, integrated media planning and clear understanding of the US market. Collaborate with Digital teams to infuse Search/Social/Digital Media into the mix and to connect it to region specific customer insights. This work will fit dynamically into the customer journey framework. Position drives clear measurement and optimization plans and requires accountability to collaborate with the IMC leads, media and creative agencies to action the learning and the insights. Manage budgets & GBU investments that flow through the discipline. Take lead role with other parts of the team to develop and deliver robust learning agenda to key stakeholders
BS Psychology, BS Mathematics
Concentration: B.S. Psychology (emphasis on the study of Human Computer Interaction), B.S. Mathematics (emphasis on Statistical Analytics)
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