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Daniel Rocheleau

Daniel Rocheleau's Background

Daniel Rocheleau's Experience

WW Online Marketing for HP's Graphic Solutions Business at Hewlett-Packard

November 2008 - January 2011

Development and continual update of CRM program for GA Creation of Interactive tool set such as Media Finder, Workflow Solutions Navigator, Localized Closed Captioning for Online Video Maintain ROI model through Metrics Scorecard

WW IPG Digital Marketing and America's Channel Online Marketing Manager at Hewlett-Packard

October 2006 - October 2008

Provided messaging and creative direction, IA, fiscal and metric analysis to HP contact and agencies Co-managed HP’s eAssets retailer marketing program for top tier channel partners Managed IPG NA 2007 “What Do You Have to Say” marketing campaign POR: Balanced WW and NA objectives against budget and timeline

America's PSG Online Marketing at Hewlett-Packard

September 2005 - September 2006

Co-managed successful marketing and communications for PSG’s Digital Entertainment and Computing sites. Emphasis on content for expanded usage of PSG products for pre and post sales (Learn, Use and Create)

Operations Manager & Account Manager at Curiosity Group

May 2003 - August 2005

Managed HP Newsgram and TAW accounts totaling over a million dollars a year. Experienced in managing the process for developing Proposals, Creative and Project Briefs, and SOWs. Collaborated with creative director from initial concepts to final product review. IT Resource Manager: Facilitated systems maintenance and company wide software systems. Moved entire 50+ person company with minimal downtime.

Multimedia Software Engineer at HOSTS Learning

January 2002 - May 2003

Resource scheduler and project coordinator/producer for Multimedia department. Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator.

Multimedia Engineer at Xerox

May 2001 - December 2001

Senior Project Manager at Cypersight/Nine Dots

August 2000 - April 2001

Senior PM for all Quaker accounts while personally managing the Cap’n Crunch website Directing all phases of project development while managing budget, time line and resources. Facilitating the integration of design and engineering while meeting the client’s objective. Supporting new business development through estimation and time line development.

Account Manager at OakTree Digital

August 1999 - July 2000

Managing all new business development for Intel accounts totaling two million dollars a year. Creative Director : Work with senior designer to conceptualize multimedia interactions and GUI. Information Architecture: Work with production team to create storyboards and flow charts. Project Producer responsibilities: Client management, schedule/budget creation and follow through.

Software Engineering Manager at White Horse Studios

May 1998 - July 1999

Management responsibilities: Human resource management, personal reviews, hiring and firing. Technical Director responsibilities: Design and implement technical solutions for projects. Project Producer responsibilities: Client management, schedule/budget creation and follow through.

Online Marketing and Engineering Department Manager at Communi(k)

October 1997 - May 1998

Initial start up and development of Multimedia/Web department. Management responsibilities: Interviewing, freelance outsourcing, hiring and termination. Project Producer responsibilities: Client management, schedule/budget creation and follow through.

Multimedia Engineer at CMD

August 1996 - October 1997

Developed multimedia marketing assets for the web and CD to increase awareness and drive sales for consumer and commercial HP, Intel and Xerox computers and printers. Management for programming of Multimedia projects including the following responsibilities: Break up, distribution and overview of projects for up to 6 programmers. Resource management : interviewing, freelance outsourcing, scheduling Mentoring programmer: Taught Director, developed new interface functionality through code (GUI).

Multimedia Engineer at Lightspeed Studios, Inc.

November 1994 - August 1996

Web Master, Multimedia Developer for CD-ROM and WEB, and Digital Photo Manipulator. Photoshop - Photo Construction, touch up, knock out, registration, color and contrast balance, etc.

Outside/Field Sales at Xerox

July 1992 - October 1994

IPG America's Marketing Media Manager at Hewlett-Packard

February 2011

Develop business level integrated strategies, plans and execute media programs for the Americas region. Role includes business knowledge, integrated media planning and clear understanding of the US market. Collaborate with Digital teams to infuse Search/Social/Digital Media into the mix and to connect it to region specific customer insights. This work will fit dynamically into the customer journey framework. Position drives clear measurement and optimization plans and requires accountability to collaborate with the IMC leads, media and creative agencies to action the learning and the insights. Manage budgets & GBU investments that flow through the discipline. Take lead role with other parts of the team to develop and deliver robust learning agenda to key stakeholders

Daniel Rocheleau's Education

Lewis and Clark College

1988 – 1992

BS Psychology, BS Mathematics

Concentration: B.S. Psychology (emphasis on the study of Human Computer Interaction), B.S. Mathematics (emphasis on Statistical Analytics)


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